Visualising Long-Term Weight Loss Goals
A goal-first calorie tracking platform that makes the journey visible.
BurnOwl Dashboard
Overview
BurnOwl is a next-generation health and weight-loss app designed to visually track long-term calorie burn and fat loss in a way that is motivating, intuitive, and emotionally engaging. Instead of focusing purely on daily calories, BurnOwl reframes weight loss as a total burn journey, helping users stay committed over months rather than days.
The Challenge
Most calorie-tracking apps fail users long-term by obsessing over daily intake rather than long-term progress, creating numbers-heavy dashboards that feel clinical, and offering generic targets that don't adapt to the individual.
The challenge was to design a system that makes large goals feel achievable, avoids unhealthy calorie targets, and is visually compelling enough to maintain daily engagement.
The Solution
We designed BurnOwl as a goal-first, burn-based platform. Users see the total calories required to reach their target weight and visually track progress toward it using a large, animated "Burn Core" visual.
The system transforms abstract numbers into tangible progress (filling/emptying vessel style). It creates safe calorie floors to prevent dangerous deficits, blending behavioural psychology with modern mobile UX.
Key Features
- Personalised calorie engine based on body metrics and goals
- Safe-guarded calorie selection (blocking unhealthy minimums)
- Total burn visualisation (lifetime burn to goal)
- Large animated progress core (flame/vessel style)
- Stage-based progress drops to normalize plateaus
- Gamified feedback loops without shame/pressure
User View
Log Your Day
Platforms & Tech Stack
- Mobile App: Flutter (iOS & Android), Custom animation components
- Logic: Custom calorie/deficit rules engine, Goal-based progression model
- Design: Figma + AI-assisted workflows, Brand-led UI system
- Future: Subscriptions, Coaching plans, Wearable integrations, Laravel-ready API
The Outcome
BurnOwl stands as a distinctive health app concept that clearly differentiates itself from MyFitnessPal-style trackers. It provides strong early validation around motivation and clarity of progress.
The project delivered a reusable UX and logic framework suitable for weight loss, fitness challenges, and clinical programmes, showcasing end-to-end app design and development capability.
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